Stranger Things activation for “Scoops Ahoy” ice cream🍦

We produced the launch of the Stranger Things Scoops Ahoy x Pan-n-Ice partnership, on Stranger Things Day, on 6th November.

This launch saw the beloved Scoops Ahoy ice cream parlour from Hawkins’ Starcourt Mall transformed into the real world, selling four exclusive limited edition flavours. The debut stop took place at the Outernet London, where Collective Studios created a fully immersive Stranger Things experience. We utilised Unreal Engine to create realistic and immersive visuals, and animation that recreates the eerie feel of the show.