Sub for a Sub – Substitutions means Subway

Our latest campaign for Subway gamified substitutions during the football, offering Subs for every sub, allowing Subway to be at the forefront of the game – without being an official sponsor.

Sub for a Sub ran during the tournament, allowing Subway-loving football fans to benefit from special offers EVERY time a player was substituted. But fans needed to be QUICK, as codes were only live on Twitter for the length of a substitution 👀 ⏱